So the semester is nearly at an end and this is my last blog post.
The topic this week is the NBN, regulation, and the future of digital media. The reading for the week is ‘Regulation in the digital economy: Principles for the convergent environment’, and it was written by Tom Apperley who is my tutor for this class, you can access the reading here: http://broadband.unimelb.edu.au/engage/pubs/wp/regulation-digital-economy/Reg-dig-eco-principles-web.pdf
This week I think I will just take a few bits from the reading and talk about why I found them relevant based on what I’ve learnt in this unit. I might attempt to make some conclusions about the future and regulation of the online environment, but you know, I’ve only done one semesters study on this and I’d much rather be looking for some new memes or tweeting about dugongs. So I guess the theme for this week is something like ‘Now you know about what’s in this online space, it’s time to think about how it can be better!’
‘More goat videos!’
Settle down, what I mean is not necessarily improving it from the inside but thinking about how it can work more effectively. This means how do we go about regulating and governing it?
I mentioned this briefly a few posts back and came to the conclusion that it’s difficult to regulate something when you don’t know what it will be just yet and it hasn’t reached its full potential. The online environment could go in so many different directions and it’s important to remember that. For example, this spoof video makes a great case for cats being the future of online:
That wasn’t the best example but come on; it’s the last week people! Anyway, my other conclusion was that many people with way more knowledge than I have, have made many suggestions and one of them is probably the way to go. I still agree with that statement, however, the reading for this week made a few points that made me think ‘hmm maybe I should try to develop some of my own ideas about how the internet should be governed.’ I think the main point that got me thinking along those lines was the idea of freedom of speech and how back in the day regulation of the press and so forth was created to protect this. I mean, I still don’t have any idea how to go about regulating it but I think any regulation should be made to protect freedom of speech and freedom of information.
Another thing I found interesting from the reading was the idea that the NBN will provide opportunities for a range of new business uses. Here’s a link to the NBN roll-out map which demonstrates that the plan is that all of Australia will have access to the NBN in the next 3 years: http://nbnco.com.au/when-do-i-get-it/rollout-map.html.
It makes you wonder what we currently have to go into a physical store to do that in a few years time we will be able to do online. We are already seeing a change in advertising to cater to the online market. Here’s a few of my favourite examples of advertising that has taken advantage of the opportunities that online and mobile media presents, it will very interesting to see how advertising evolves over the next few years, as I think we are already seeing a big movement towards online and mobile and the creative opportunities provided there:
Another point from the reading that I found thought-provoking is that the online environment makes it both easier and more difficult for creators. For example, in Australia if you want something to be seen, you no longer have to rely on whether or not a major network will give you air time. For example the Greenpeace ad below was refused air time on Australian TV but was shared and played so often online that the message was still able to be heard. However the other side of this is that there is a greater variety of things online which can make it difficult for your message to be heard.
I like to think that if your message is good enough and you know enough about the online environment, you should be able to cut through the noise out there. And if not, the internet provides you with a platform to create something that can remain there forever where anyone from anywhere can access it. Maybe in many, many years from now the future classes of school children will have to study your work and you’ll be regarded as one of the great thinkers of our time. Maybe that will happen with this blog, we just don’t know.