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Posts tagged ‘socialmedia’

Elections, Clouds and Don

So today’s lecture focused on social media and elections.

Here’s a summary of what my Facebook friends were talking about on election night:

50% the AFL
40% ‘we’re all going to hell in a hand basket’ type statuses (Labor/Greens voters)
1% comments about why it is a good thing Liberals got in, or, ‘I don’t care’ type statuses
9% other things, because it’s a Saturday night

This information is fairly useless in terms of getting an idea of what the ‘general public’ (god I hate that phrase) wants because my Facebook friends list is not an accurate sample group, because, well, if I’m friends with someone its usually because they have pretty similar views to myself.

So continuing on with this, how can we know that comments on social media are an accurate idea of what the ‘general public’ wants? when:

– Not everyone has social media or even the internet
– Only about 1% of people are active sharers.

There’s some information about this here: http://www.smh.com.au/digital-life/digital-life-news/facebook-checked-by-9-million-australians-every-day-20130820-2s7wo.html

As you can see, 40% of Australians check Facebook every day, which is a lot, but it certainly isn’t everyone. On a similar topic, here are some stats from a few months ago which I found quite interesting:


From an assessment of my Facebook friends we can see that they would much rather discuss the AFL than politics, AFL may not impact on our lives as greatly as which political party will win the election, but it’s much more exciting to watch. Go Geelong!

The lecture also covered the topic of wordclouds, which is something I’m much more interested in than elections, and besides being pretty and fun, I think they are an interesting way of arranging data.

Here’s a wordcloud I made for this very blog!

Wordle: Untitled

There are two things that this wordcloud made me think:
1. I’m concerned that the word ‘something’ is used so often.
2. Who is ‘don’?

I think wordclouds are useful, as you can tell it makes sense that the words ‘social’, ‘media’, ‘future’, ‘people’ are all used in this blog, but obviously it doesn’t give you an idea of how they are being used. So it is useful but I guess it can’t be used in isolation as a tool of gauging opinion. I think in terms of real-world applications, wordclouds are something that I would find quite useful. It gives you an idea of what people think and it also is presented in a professional looking manner, so now I thought it might be useful to run through the steps involved in creating one.

This is the site I used: http://www.wordle.net/. There are others but I found this one to be the most popular and I also found it easy to use.

So for this wordcloud, I am going to analyse the words I use most in my tweets.

Step 1. Go to Twitter, go to settings, click on ‘request your archive’

Step 2. Check your e-mail where the archive will be sent to. It says ‘please be patient’, but it only took a minute for me to receive it.

Step 3. Click ‘go now’ and ‘download’

Step 4. (This step is just for fun). Before I make the actual wordcloud I thought it would be fun to guess my most used words. I guess ‘I’, ‘Tweet’ and maybe ‘Penguin’ as a random one.

Step 5. Go into the excel sheet you’ve just downloaded containing your tweets, copy them into http://www.wordle.net/create, (if you Tweet a lot of links, you will have to go through and delete them but it should only take 5 minutes) click ‘go.’

Step 6. Choose how you want the words displayed, the colours, basically just make it look good.

Here it is!

Wordle: Untitled

I guess ‘I’ doesn’t count as a word. Or ‘Tweet’. and ‘Turtle’ and ‘Dugong’ were more popular than ‘Penguin.’ Ah well. But that does go to show that wordclouds can show insights that you didn’t expect.

You can see from this that there are real-life applications for using wordclouds. For example, I know in advertising it could be an interesting way to display consumer insights, and if you were going for a job, it could be a good way to show what you talk about and are interested in.

So to conclude, wordclouds are much more exciting than elections.

Yep, that’s what I learnt this week


A Brief History of Social Media

The topic for this week is ‘A Brief History of Social Media’ and the reading is ‘Social Network Sites: Definition, History, and Scholarship’ by D Boyd and N Ellison. You can access the reading here:


The first thing that I would like to make note of is that this article was published in 2008 which means it doesn’t mention a few of the newer social media platforms, or SNSs as they are referred to in the article. 2008 was the year that I first started using Facebook, you can scroll down on this site:

http://mashable.com/2011/02/04/facebook-7th-birthday/ to see what it looked liked back then.

The article mentions a few that have since faded out or were never really popular in Australia to begin with. If you are interested in taking a little stroll down memory lane have a look at this list:


The fact that social media is both so new and subject to rapidly changing trends means that it can be difficult to find really relevant academic readings. For example, as part of a uni subject last year, I studied the text ‘Beowulf’ which was written somewhere between the 8th and 11th centuries. This meant that I had centuries of relevant academic writing to rely on. In terms of social media, we have less than two decades of research, and something that was written 6 months ago may no longer be relevant.

I thought I would create a chart demonstrating my social media use, to give you an idea of the SNSs that I have knowledge of.

Social Media Use

I certainly wouldn’t consider myself a social media addict, but a few points (thankfully not all) from this list were familiar:


The reasoning behind why I use each platform varies, but in general I use social media as a way of keeping in contact with friends, which can be difficult as I live interstate. I also find it is a good way of keeping up to date with the latest news in specific areas (For example, I’m able to keep up to date with everything happening with my football team, the Geelong Cats, by following them on Twitter).

I think that the way SNSs are used depends on the users rather than the creators of the platform. For example, some networks failed in some countries but became very popular in others. When MySpace was created, it wasn’t designed for musicians but they found it was a platform that worked for them. Just like how when Friendster eliminated the most popular feature, people stopped using it.

As I read this article I was reminded of another one that I read a few days ago. The main reasons that I remember is the article annoyed me and so unfortunately it stuck in my mind.

You can check out the full article for yourself here:


I won’t go into all the issues I had with it but will just focus on the point relevant to this week’s topic. That point was that ‘Social Media is Not a Career’ which states that ‘these job titles won’t exist in 5 years.’ I disagree because I think social media will still be around in 5 years and will still be relevant. I believe that the advantages and range of uses that social media provides are too significant for them not to be around. Social media provides a cheap and easy way for people to keep in contact with each other, even when they are on opposite sides of the world, which is reason enough for it to still be around. But the real significance of social media comes with its advantages to help people. For example, earlier this year, the only way that the rest of the world got an accurate glimpse of what was happening in Turkey was via the stories on social media. And during natural disasters, people are able to go to somewhere like Twitter where information is easily organised via hashtags, to see what the latest news is. I think these advantages demonstrate that it will still be relevant and therefore there will be jobs specific to social media.

Here’s a video that contains some reasons why social media isn’t a fad and will be something that is integrated more and more into our lives

It will be many years before we can truly say what social media was, and that will depend on whether it is still an everyday part of our lives like the telephone, or something that was an embarrassing phase that will be mocked by future generations like penny-farthings, floppy disks, and walkmans.

I’ll finish with this image, that hopefully demonstrates that perhaps social media isn’t a completely new thing but rather a new way of doing things.


(for more pictures like this one, check out http://wronghands1.wordpress.com/)


I thought that before we get into the business side of things, that I would tell you a bit about myself and this blog.

I am currently studying Public Relations and Advertising at UNSW, and as part of one of my subjects – MDIA5003, Online and Mobile Media – we have to blog about our thoughts on the weekly topics. Of course, if you are a fellow student in the class or indeed one of the lecturers, you already know this, and if it is the latter and you’re looking at my blog to mark it, may I mention what a marvellous class I think it is.

This blog will primarily be about my thoughts on the weekly topics including the readings and the lectures. Hopefully I will be able to make some links to PR, advertising and journalism where possible (or anything else I can think of along the way). So this might sound a little bit boring, but bear with me! I’ll try to keep it fun rather than serious and academic, and I think there will even be some fun topics!

Meme meme

Today in class we discussed the idea that people either consider the new media environment, specifically in relation to social media, as either utopian or dystopian and through the course it will be best to judge on a case-by-case basis. I feel that I strongly agree with both versions! On one hand, social media provides an amazing space where ideas can be shared, like in the coffee houses of old. I find it incredible to think that there is so much knowledge at the end of our fingertips (or in the ‘computer in our pockets’ as our lecturer described smart phones today). On the other hand, I do believe that social media is creating negative behaviours in people. That the general attitude is that the only things worth doing are the ones worth tweeting about and, well you know, selfies are a thing now.

Check out this comic ‘The Social Media Generation’ by Marc Maron for a bit more of a negative take on Social Media:


I have chosen a blog name to reflect my varying thoughts on social media. Media, in all its forms is very much a menagerie (if we take the word to mean a large, perhaps a little out of control variety, rather than a group of exotic animals). The main point is the variety not only of platforms available, but also in the way they’re used and have the potential to be used.

Anyway, that’s enough of my waffling on for one night. Hopefully this blog will become a space of sharing my thoughts about the potentials of online media, and hopefully it wont head down the dystopian route. I guess that will depend on how hard I study this semester. Stay tuned for my comments on this week’s reading, which will hopefully be up in the next few days. Or, failing that, a selfie.